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Minimum opened as a retail store in 1997 in the city of Aarhus in Denmark but rapidly evolved into an independent brand. Minimum launched its first women's collection in 2007. Since then it operates as a lifestyle brand, continuing to develop its designs with a metropolitan edge and undertones of Scandinavian cool. Minimum's collections carry both versatile classics, ideal for layering into any ensemble and unique, eye catching styles, perfect for special occasions.
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