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Rice is a sustainable footwear brand from Barcelona. The brand's goal is to bridge the gap between handcrafted artisan shoes and streetwear fashion, drawing inspiration from the past and looking into the future. They use traditional shoemaking techniques to craft contemporary designs. Rice produces locally, in factories that have been producing traditional Spanish shoes since the beginning of the 20th century. They carefully select organic and vegan materials, such as durable organic cotton canvas and vulcanized rubber and use sustainable and socially-conscious production processes which ensure fair trade and fair employment conditions throughout the entire production chain. Since 2013 the company's goal has been to create a modern interpretation of the iconic “camping” shoe — a traditional handcrafted shoe made in Spain, originally worn by Mediterranean fishermen and favoured by the likes of Pablo Picasso and Salvador Dali.