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Zen Ethic was created in 1997, bridging French elegance and Indian culture in order to develop a chic and contemporary vision of ethnic style. Natural materials, original designs and expert craftsmanship are all employed to create unique collections. The brand's exclusive prints are designed in Paris and are ethically crafted in India. Dedicated to fair trade, Zen Ethic promotes local know-how and contributes to global issues like fighting poverty by producing in India, in safe work environments, where fair wages are paid to craftsmen. The brand is also concerned with reducing its ecological footprint to protect the environment.